Individuals whose likenesses appear on the front of novels within the romantic fiction genre are central to the visual marketing of these publications. These figures, often selected for their attractiveness and ability to convey emotional connection, serve as a crucial element in attracting potential readers. For example, the depiction of a couple embracing or a single individual with a longing gaze are common visual tropes.
The visual representation of romantic narratives holds significant weight in consumer purchasing decisions. The cover image acts as a first impression, influencing a reader’s perception of the story’s tone, characters, and overall appeal. Historically, artwork and illustrations were used; however, the advent of photography allowed for more realistic and relatable portrayals, increasing the perceived authenticity of the narrative and improving marketability.